Independent streetwear label “General” was conceived not long ago in early 2011. A canvas for the lifestyle of a group of friends, inspired by everything from film, history, sport, art, music and photography.
The brand offers a wide spectrum of styles as it draws influence from all sorts of subcultures and walks of life . Hence the name “General” which points out the non-specific, but the all round generalized influences that make the brand what it is. Well known for its random selection of subject matter displayed in its products produced , you can always expect something minimal clean cut with a strong message .
“GENERAL”
General, today prepare to unleash some new pieces to the world with a combination of tees & headwear for SS’12. The small collection titled ‘Dont Feed The Animals’ (DFTA) is inspired by skate, rock music & British punk culture, celebrating the rebellious sub-cultures that have lead streetwear to where it is today.
GENERAL D.F.T.A S/S 2012
Pictures of the new General D.F.T.A s/s 2012 release are up. Available for purchase this evening at 10pm @ www.generalldn.com
NEW GENERAL D.F.T.A COLLECTION …. TO BE RELEASED @ 10PM TOMORROW NIGHT .
NEW GENERAL D.F.T.A COLLECTION …. TO BE RELEASED @ 10PM TOMORROW NIGHT .
NEW GENERAL D.F.T.A COLLECTION …. TO BE RELEASED @ 10PM TOMORROW NIGHT .
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